Pricing

The whole loop — meals, the weekly plan, Refine, the shopping list and the pantry — costs nothing and always will. Plus is for households and shops, and AI is paid for only when you use it.

Free

Everything core.

  • Your meal library
  • The weekly plan and saved menus
  • Refine
  • The shopping list, by aisle or by meal
  • Pantry and staples
  • Recipe import from a link
  • Import a whole collection from a recipe export file
  • Cook mode, with steps read aloud
  • Tags, favourites and search
  • Export all your data, any time

Plus

$7/mo

$49.99 a year.

  • One subscription covers your household, up to 6 people
  • Saved stores, and the list grouped by store
  • Shopping Mode geofencing
  • Nearest-store routing
  • Premium narration voices
  • AI every month: about 60 recipe imports

AI

Included with Plus

Or pay as you go, on any plan.

  • Import from a photo, a PDF, or a stubborn site
  • Dictate a recipe
  • Snap an ingredient for ideas
  • Plan a week automatically
  • Nutrition estimates per serving
  • Receipt scanning

Plus’s monthly AI is used first. Need more, or on Free? Top up $1 or $5 — credits never expire.

Subscriptions bought in the iOS app are billed through your Apple ID and renew automatically unless auto-renewal is turned off at least 24 hours before the period ends. Manage or cancel in your Apple ID settings.

How AI credit works

  • Plus includes AI every month, about 60 recipe imports’ worth. It starts fresh on the 1st of each month, doesn’t carry over, and is always used first. In a household, everyone shares the owner’s allowance.
  • A new account gets a small taste of AI to try it, on any plan.
  • After that, buy credit in packs of $1 or $5, on any plan. Credit you buy never expires.
  • You can set your own spend limit for each period, so a long import session can’t run away with your balance.

What uses AI credit

  • Reading a recipe from a photo, a PDF, or a web page without recipe markup
  • Dictating a recipe, and ingredient suggestions as you type
  • Snap an ingredient, and receipt scanning
  • Planning a week automatically
  • Nutrition estimates per serving, when you ask for one
  • New pictures for recipes you import, drawn now or when you first open them, as you choose

What is free

  • Importing a recipe export file, and any web page that publishes its recipe in a standard format
  • Pictures for meals you make yourself, and for ingredients and household items
  • Nutrition a recipe already gives
  • Menus, cook mode, and recipe steps read aloud in the standard voices
  • Exporting all your data

Nothing goes to an outside AI service until you allow it. What we send, and to whom. More detail in Plus, AI and billing.